reading-busesshop.co.uk | Free Online SEO Audit for reading-busesshop.co.uk

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.reading-busesshop.co.uk//ssp

Character length : 32

Title

Reading Buses - Online Shop

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 4.01 Transitional

Encoding

Perfect! The character encoding is set: ISO-8859-1.

Language

Error! No language localization is found.

Title

Reading Buses - Online Shop

Character length : 27

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 0%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

Keyword matrix

word	title	descriptions	heading

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 10 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 959px wide display!

Detected applications

jQuery

JavaScript Frameworks

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

676 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://www.reading-busesshop.co.uk/.. /style.css
https://www.reading-busesshop.co.uk/.. /style.css
https://www.reading-busesshop.co.uk/.. /reading_style.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

93.09KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.reading-busesshop.co.uk/ssp/branding/readingbus/reading_style.css

File size of all css files combined

48.05KB

CSS minifying

You can save 11.2KB (25% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.reading-busesshop.co.uk/.. /reading_style.css you can save 3.8KB (24% compression rate)
By minifying https://www.reading-busesshop.co.uk/.. /style.css you can save 3.7KB (25% compression rate)
By minifying https://www.reading-busesshop.co.uk/.. /style.css you can save 3.7KB (25% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

11.66KB

Gzip compression

Error! By using Gzip you can save 59.8KB (64% compression) on your site.

By compressing https://www.reading-busesshop.co.uk/ssp/js/jquery-1.7.2.min.js you can save 59.8KB (64% compression rate)
By compressing https://www.reading-busesshop.co.uk/.. /reading_style.css you can save 12.5KB (78% compression rate)
By compressing https://www.reading-busesshop.co.uk/.. /style.css you can save 12.1KB (78% compression rate)
By compressing https://www.reading-busesshop.co.uk/.. /style.css you can save 12.1KB (78% compression rate)
By compressing https://www.reading-busesshop.co.uk/ssp/readingbus/landing_page.jsp you can save 8.1KB (72% compression rate)

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

305.59KB

Image optimisation

You can save 139.2KB (53% compression) by optimising the images below:

By lossless compressing the https://www.reading-busesshop.co.uk/.. /manage%2520prefs%2520banner.jpg you can save 70.7KB (54%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /email%2520reg%2520banner.jpg you can save 65.1KB (55%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /reading-buses-logo_new.gif you can save 1KB (22%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /green.gif you can save 1KB (61%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /awards.gif you can save 648B (12%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /small_a.gif you can save 282B (35%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /big_a.gif you can save 253B (32%) data.
By lossless compressing the https://www.reading-busesshop.co.uk/.. /nav-bg.gif you can save 226B (56%) data.

Links

We found a total of 0 different links.

Website security

88.203.189.75

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : Buy and top-up online!, ( 216px from top )
H2 : Click the box you need to get started., ( 248.9375px from top )
H3 : , ( 282.9375px from top )

Typos

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SEO report of reading-busesshop.co.uk